On this page
1. Who we are
PatchRight is a trading name of Crimson Fox Retail Ltd, a company registered in England and Wales (company number 16808606). Our registered office is Unit 1 Kataria Point, Riches Road, Ilford, England, IG1 1JH.
We're the data controller for the personal information described in this notice, which means we decide how and why it's used. If you've got a question about privacy, or you want to exercise any of the rights set out below, email us at hello@patchright.co.uk.
What PatchRight does, in one line. We monitor publicly advertised properties in the postcode districts our clients have signed up for, send them a daily shortlist of the sellers who look most motivated, and post direct to vendor letters on their behalf when they ask us to.
2. Information we collect
If you enquire through our website
- Your first name and surname
- Your email address
- Your phone number, if you give it to us
- The postcode districts you're interested in
- Anything else you choose to type into the enquiry form
- Whether you ticked the box to hear from us about PatchRight in future
If you become a client
- Your contact details, including the WhatsApp number you want your properties sent to
- Your account and subscription details, including which districts are allocated to you and the search preferences you set
- Your billing information. Card details are handled by Stripe and never reach us; we see the payment record, not your card number
- Your messages to us, including WhatsApp messages, emails and any calls we arrange
- The name and phone number you want printed on your letters, so homeowners can contact you
If you just visit the website
- Technical information such as your IP address, browser type, and the pages you looked at
- Your cookie choices. See section 11
Where we get it
Almost always from you directly. We also use licensed property data from our data supplier and information that's already published on property portals. That's covered in section 4.
3. Why we use it, and our lawful basis
Under UK data protection law we need a lawful basis for everything we do with your information. Ours are set out below.
| What we do | Why | Lawful basis |
|---|---|---|
| Reply to your enquiry and tell you whether your districts are available | You asked us to | Steps taken at your request before entering a contract, and our legitimate interest in responding to enquiries |
| Set up and run your subscription, send your daily properties, post your letters | It's the service you're paying for | Performance of our contract with you |
| Take payment and keep billing records | To get paid, and to keep proper accounts | Performance of our contract, and our legal obligations |
| Send you marketing about PatchRight | To tell you about the service and any changes to it | Your consent, or our legitimate interest where you're an existing client |
| Keep records of complaints, opt outs and do not contact requests | So we honour them and can show we've honoured them | Legal obligation, and our legitimate interest in running the service properly |
| Improve the website and understand how it's used | To make it better | Your consent, given through the cookie banner |
| Deal with disputes, fraud, or legal claims | To protect the business | Our legitimate interest in defending our position, and legal obligations |
Where we rely on legitimate interests, we've weighed our interest against your rights and we're happy to explain that assessment if you ask.
4. Property information and letters to homeowners
This section matters most if you're a homeowner who's received one of our letters.
We use licensed property data and information that's publicly advertised on property portals to identify homes that are currently on the market. When one of our clients asks us to write to a property, we arrange for a letter to be printed and posted to that address.
- Our letters are addressed to "The Homeowner". We don't use owner names, and we don't sell or pass on owner names.
- The letter carries the name and phone number of the PatchRight client who asked for it, so you know who's writing to you and can reply directly if you want to.
- We treat the address of a publicly marketed property as information about a property, but where it can be linked to you as an individual we handle it as personal information and this notice applies.
Our lawful basis for sending these letters is legitimate interests: our client's interest in contacting people who are actively trying to sell, balanced against your privacy. We've assessed that balance and we keep it under review.
Don't want letters? Email hello@patchright.co.uk with the address and we'll add it to our do not contact list. We keep that list so the address is suppressed for every client, not just the one who wrote to you. It's the one thing we keep even after you ask us to delete everything else, because it's the only way to make sure the suppression sticks.
Once we've dealt with your objection or your request, we stop. You can also complain to the Information Commissioner's Office, as set out in section 12.
5. Marketing
If you tick the marketing box on our enquiry form, we may email you about PatchRight, what it does, availability and pricing. If you're already a client, we may send you similar information about the service you're using.
Every marketing email has an unsubscribe link, and you can stop it at any time by emailing hello@patchright.co.uk. Opting out of marketing doesn't stop the messages we have to send you to run your subscription, like your daily properties, billing notices or service updates.
6. Who we share information with
We don't sell your personal information. We do use suppliers who process it on our behalf, under contract and on our instructions. The categories, and the suppliers we currently use, are:
| What for | Who |
|---|---|
| Website hosting and security | Cloudflare |
| Delivering enquiry form submissions to us | FormSubmit |
| Namecheap Private Email and Google | |
| Customer records and sign up workflow | GoHighLevel |
| Payments and subscriptions | Stripe |
| Sending your properties and taking your replies | WhatsApp, provided by Meta |
| Property data | HomeData |
| Printing and posting letters | Stannp |
| Internal automation and record keeping | n8n and Notion |
We'll also share information where we're legally required to, for example with HMRC, a regulator, or in connection with a legal claim. If the business is ever sold or restructured, information may pass to the buyer, who'd have to keep protecting it in the same way.
7. Sending information outside the UK
Some of our suppliers are based outside the UK, or store data outside it. Where that happens we rely on UK adequacy regulations or on the International Data Transfer Agreement or Addendum approved by the UK government, so your information keeps essentially the same protection it has here. Ask us and we'll tell you which safeguard applies to a particular supplier.
8. How long we keep it
| What | How long |
|---|---|
| Enquiries that don't become clients | 12 months from your last contact with us |
| Client account and correspondence records | For the life of your subscription, then 6 years |
| Billing and accounting records | 6 years after the end of the tax year they relate to |
| Letter records, including which address was written to and when | 2 years |
| Do not contact and suppression records | Indefinitely, so the suppression keeps working |
| Marketing consent records | For as long as we hold the consent, plus 2 years |
When a period ends we delete the information or anonymise it so it can't be traced back to you.
9. How we keep it safe
We use reputable suppliers, keep access to client data limited to the people who need it, protect accounts with strong passwords and two factor authentication where it's offered, and encrypt data in transit. No system is perfectly secure, but if something goes wrong and it's likely to put your rights at risk, we'll tell you and the ICO as the law requires.
10. Your rights
You can ask us to:
- Give you a copy of the personal information we hold about you
- Correct anything that's wrong or incomplete
- Delete information we no longer have a good reason to keep
- Restrict what we do with it while a query is sorted out
- Send your information to you or another provider in a portable format
- Stop using it for direct marketing, which we'll always do
- Object to us using it where we're relying on legitimate interests
- Withdraw consent, where consent is what we relied on
Email hello@patchright.co.uk and we'll respond within one month. It's free, and we may ask you to confirm who you are first so we don't hand your information to someone else.
11. Cookies
We use a small number of cookies and similar technologies. The ones that keep the site working are always on. Anything optional, such as analytics or advertising, stays off until you turn it on in the banner. Full detail, including how to change your mind, is in our cookie policy. You can reopen your choices at any time: cookie settings.
12. Changes to this notice
We'll update this page when the way we work changes. The date at the top tells you when it last changed. If a change materially affects you, we'll tell you directly.
13. How to complain
Please come to us first at hello@patchright.co.uk, and we'll try to put it right. You also have the right to complain to the Information Commissioner's Office at any time.
Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. Helpline 0303 123 1113. ico.org.uk